Wizard Trees

Studio Lacq led the full creative direction and brand development for Wizard Trees, helping shape its entire ecosystem, from packaging and design systems to animation, storytelling, and digital presence. Our studio played a pivotal role in defining the brand’s identity and creative universe, establishing Wizard Trees as one of the most influential names in cannabis culture today.We designed and produced every visual touchpoint of the brand, including all strain logos, packaging, jar labels, mylars, pre-rolls, seed boxes, and merchandise. Each design was treated as an art piece, conceptual, collectible, and crafted with flawless attention to detail and premium finishes that set a new standard in cannabis packaging.Studio Lacq also led all 3D rendering, animation, and cinematic storytelling, introducing the Wizzy character, who became the face and narrative anchor of the Wizard Trees universe. Through Wizzy, we built a living brand world, one where strains, characters, and campaigns coexist within a cohesive story that continues to evolve with each release.Our work extended across collaborations and major activations with artists and brands including Rolling Loud, Rich The Kid, Tunde, The Alchemist, Sexyy Red, and more, bridging cannabis, music, and culture through design-driven storytelling and immersive experiences.Studio Lacq additionally designed both the original and upcoming Wizard Trees websites, ensuring that the digital presence matched the brand’s innovation and creativity.Through our partnership, Studio Lacq didn’t just design for Wizard Trees, we helped build and shape its entire creative ecosystem, setting the foundation for a brand that continues to lead the industry in design, storytelling, and culture.