Sema Fest

Studio Lacq partnered with SEMA Fest, the music and lifestyle extension of the legendary SEMA Show, to lead the full creative direction and design rollout for its inaugural 2023 event. Tasked with bridging the worlds of automotive culture, music, and entertainment, we developed a cohesive visual identity that captured the energy, motion, and scale of one of the largest automotive events in the world.Our team handled all marketing and design assets, including festival flyers, lineup posters, billboards, vendor banners, digital ads, and social media campaigns. Every visual was crafted to reflect the spirit of SEMA, bold, high-octane, and built for enthusiasts, while introducing a new visual language for the festival era of the brand.Studio Lacq’s creative direction unified the entire SEMA Fest experience, from print to digital, ensuring consistency across every platform and touchpoint. The result was a launch that not only amplified the SEMA brand’s legacy but redefined it for a new generation—where cars, music, and culture collide.